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As an alternative to individual Search Engine submission, several companies created what is known as Pay-Per-Click Engines. These engines feed participating or affiliate search engines with results based on the searched keywords entered in the search engine. Depending on the agreements, the PPC will usually have the top 3 listings for any Search Result and if clicked, the PPC Engine will pay the participating Search Engine a percentage of the fee collected by the PPC from its subscriber (you).

This unique form of search engine advertising means that you can be guaranteed to appear in the top results for the terms you are interested in within three days. Paid listings are an option for site owners who wish to quickly build visibility. Since site popularity is one of the factors search engines use to rank web sites, PPC will also help the natural positioning of a website. The increased number of site visits due to the PPC campaign will affect long term web site ranking.

The customer’s commitment to a PPC campaign will entail more than just the costs incurred in the keyword bidding process. The initial PPC campaign set-up as well as constant supervision and management on our part will be needed in order to maximize the ROI of ads with the allotted expenditures. The focus of a PPC campaign should be on highly qualified clicks not quantity. This will be achieved by writing targeted titles and descriptions for the ads.

 



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7314 SW 48th Street
Miami, FL 33155
(305) 592.4000